Can The 1975 Change The Music Industry As We Know It?

In recent months The 1975 has released their first single, “Love Me”, off of their highly anticipated sophomore album- I Like It When You Sleep, for You Are So Beautiful Yet So Unaware of It.

With Bowie-esque melodies and cheeky lyrics, the British quartet is shaking up the music industry with a valiant effort to challenge contemporary pop music. The 1975’s new single is a self parodying ode to the narcissism of fame in today’s youth culture.

Matt Healy, the front man for The 1975, begins the music video by singing, “I’m just with my friends online” while he drinks a bottle of champagne donning electric blue eye shadow.

Healy states this lyric derives from our generation’s obsession with social media and the alternate reality it ensues. If that’s not shocking enough he does this while provocatively enticing card board cut outs of pop icons.

He goes on to sing, “You look famous, let’s be friends and portray we possess something important” revealing the rock star’s sarcastic views on entitlement as a celebrity.

This poses the idea that artist and consumers alike falsely believe that celebrities possess qualities and thoughts that make them elite compared to the general population.

The in your face lyrics conclude with, “We’ve just come to represent a decline in the standards of what we accept!”

This is a direct questioning of the current principles of the music industry as we know it.

Photo Credit: 1975/ Youtube (Screengrab)

A scene from the music video for “Love Me.” Photo Credit: 1975/ Youtube (Screengrab)

Healy believes that pop music has become a brand and not about expressing genuine emotion through talent. He has articulated his want for the youth to be more critical about what they consume and what inspires them.

The band hopes to start a conversation what as a society we have let the music industry become.

Before releasing their single, The 1975 made a bold power move by deleting all of their social media accounts leaving fans and critics perplexed on the state of the band.

24 hours later, they reemerged with a new aesthetic, giving music lovers the opportunity to decide if pop artist can survive without a social media presence.

So what does witty one liners background with 80’s synth pop and social media blackouts mean for the The 1975’s music career? As listeners we’ll have to stay tuned but we’ll always be in awe of the band’s blatant disregard to music industry norms.

Cover Photo Credit: The 1975/ Facebook

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About the Author
"Ashley Perry is a senior at the University of Alabama studying Social Work and Spanish. She has interned at the Department of Defense's Walter Reed National Military Medical Center and plans to continue her studies in Human Rights at the University College of Dublin in Dublin, Ireland."

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