Jeb Bush stepped in it last week on the campaign trail when he made a controversial statement that seemed to indicate that Democrats appeal to African-American voters because of “free stuff.”
“Our message is one of hope and aspiration,” he was quoted as saying by the Washington Post at a South Carolina GOP event . “It isn’t one of division and get in line and we’ll take care of you with free stuff. Our message is one that is uplifting- that says you can achieve earned success.”
Well Larry Wilmore, the host of the Nightly Show took offense to Bush’s comments. At the start of his show on Monday, Wilmore tore into the former Florida governor with a not so subtle attack. His staff helpfully tweeted it out:
— The Nightly Show (@nightlyshow) September 29, 2015
WATCH: Jeb Bush makes controversial statements in Mount Pleasant, SC about black voters.
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By Melissa Davidson
Unless Bob Costas gets pink eye again, is there anything that can save NBC’s ratings and coverage of the Olympic games in Rio thus far?
Opening ceremony TV views were less than steller – down 35% among all viewers from London’s opener four years ago.
The following night fared only slightly better, down about 28% from London but still at a 20-year low, according to the Wall Street Journal.
Ratings are starting to see an upswing as American men and women sweep swimming medals and magical gymnast Simone Biles continues to shine. Total viewing data, including digital formats, will be available later this week, NBC promises.
Time will tell, but the way millennials are viewing sports, including the Olympics, is changing with the times.
Let’s look at the trends to see why.
1) Social media and livestream
What catches the eye throughout the day on Facebook, Twitter and Snapchat, may determine if you tune into watch the Olympics on TV. Seeing something on social media influences one’s decision to tune in.
Now, after reading about #PhelpsFace on Facebook, I really want to see him win the 200-meter butterfly because it would prove his shade is justified.
NBC’s livestream multicast has taken some of the audience away, but TV is still king with 60% of consumers saying they will watch the games on TV.
However, several millennial friends of mine say watching coverage on TV is plain “annoying” with all the commercials and weird commentary from old men who just don’t get it.
It’s great that NBC is optimizing with mobile devices, even if the set-up isn’t flawless.
You can watch video with the NBC app without having to listen to Olympic commentators, whose words really rub some people the wrong way.
2) Traditional cable and video
To back up the claim that millennials are seeking out videos instead of traditional television and cable, a study found that young people are into YouTube celebrities just as much as traditional TV celebrities.
As for sports, the study found that millennials are more accustomed to seeking influencers on YouTube and Facebook than from ESPN.
ESPN – either the cable channel or the app – is still the place to go for 25- to-34-year-olds: 58% list ESPN as their resource for sports-related video content, followed by Facebook at 52%.
Among younger people, 13- to 24-year olds, YouTube gets 64%, Facebook with 53% and ESPN just 42%.
Interestingly, 4% of this younger group discover sports videos by looking to experts like sports pundits and analysts.
3) NBC strategy
Creating strong, positive, emotional reactions to a product fosters the desire to remain loyal to a brand over a long period of time.
But if the brand isn’t delivering, my word-of-mouth promotion isn’t going to be great, and I’m not likely to return in the future.
That’s marketing 101 and the reason why location and relationship are marketing buzzwords in 2016.
Some people are loyal to the “packaged” programming that NBC says the majority of the viewing public prefers over the actual, live competition.
I read a story recently in the Humanist, written by a millennial, who says she loves the inspirational stories that are rolled into a couple of weeks of programming.
I’ve also spoken with friends who say they don’t care for the “soft-focused story aspect of competitions” and simply want to see the games.
These opinions align with a piece written by columnist Sally Jenkins in the Washington Post that says NBC’s packaging of the Olympics is an insult to viewers and the athletes themselves.
“Even if you buy NBC’s argument that the majority of the public prefers edited, packaged programming over the vagaries of live sports competition, then ask yourself this question: Why aren’t NFL football telecasts tape delayed and packaged? Why don’t the networks delay and collapse the games in favor of sugary features showing childhood films of the Manning brothers on a swing set instead of wasting viewer’s time with a penalty-filled second quarter?”
“The fact is, no network would do that. Why? Because the networks assign a dignity and an import to a live NFL game that they don’t to women’s gymnastics.”
4) Women ‘do’ sports
Most of the money and attention spent on sports and athletes is directed at men, both at the professional and amateur levels.
Of the 150 million NFL fans, 45% are women and over one-third of viewers are women. Women on Team USA make up 53%.
A lot of American women are going to bring home medals. In fact, the women’s gymnastics squad just won the team All-Around Gold Medal for the second consecutive Olympics.
And because so many women watch sports on TV, NBC broadcasters need to stop with comments like “the man responsible” for Hungarian swimmer Katinka Hosszu’s world record in the 400-meter individual medley is her husband/coach.
The current strategy of NBC Olympic coverage isn’t winning over the public.
What if the execs listened to what the customer wants to see and how they want to see it?
RISE NEWS is a grassroots journalism news organization that is working to change the way young people become informed and engaged in public affairs. You can write for us.
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By Taylor Neuman
Wellington, Florida, a western suburb of West Palm Beach, is known as a quiet city seven months of the year.
But starting in mid November, Wellington becomes a hot spot for the equestrian world.
People from all over the world come for the unique Winter Equestrian Festival (WEF) and other equestrian happenings.
WEF is known for being the longest running horse show in the world; it lasts for a staggering 12 weeks.
Wellington’s equestrian events also cater to people of all ages and levels from little children to riders well into their 80’s and from amateurs to professionals.
These equestrian events include hunters, polo matches and children’s pony classes which you would be hard pressed to find anywhere in Europe.
“WEF means home, but it also means WEF,” Arianna Anglesey a WEF participant told RISE NEWS. “We travel for 7 months out of the year all throughout the U.S., Canada and Europe, which is an awesome experience. Come November and we all head homeward bound and I know for the next 5 months I get to be with my family and continue working which is something I love.”
Wellington has a population of around 61,000 people, but it swells in size during the equestrian season.
Wellington attracts the crème de la crème of the equestrian world. WEF offers the most world ranking classes in the United States and the best courses designed by world known designers.
“By far my favorite part of WEF is Saturday nights, Grand Prix nights,” Anglesey said.” It’s one thing to be a spectator; it is completely different to be a part of it. This class is the biggest of the week. You compete against not only the best, but the up and coming. Your blood is pumping, your adrenaline is rushing. You take a lot of pride in not only the appearance of your horse but their health as well.”
Each Saturday night a different company will sponsor the event whether it’s for charity or a money prize.
For example, one of the upcoming Saturday night showcases is being sponsored by Fidelity Investments and the cash prize is $380,000 for the winner.
Wellington is uniquely placed to serve equestrian aficionados from around the world; it is located relatively close to three international airports. There are only a handful of airports in the U.S. that allow horses to be flown in and out; but three in South Florida (Miami, Fort Lauderdale and Palm Beach) do.
This makes Wellington an ideal location for the hordes of horse lovers who flock to this prestigious area every year. Wellington also has a protected equestrian preserve, horse crossing signs, and of course you can’t beat the winter weather.
Wellington seems well positioned to be the Equestrian Headquarters of the World for years to come.
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By Staff Report
NBA hall of famer Kareem Abdul-Jabbar gave one of the most pointed speeches of the Democratic National Convention.
Unfortunately for him, his speech wasn’t pointed enough to pop all the balloons that dropped on the convention floor after Hillary Clinton’s speech.
Kareem Abdul-Jabbar just hates balloons.
Democratic New York Delegate and Mayor of Ithaca Svante Myrick took some photos of Abdul-Jabbar looking angered by the balloons and put them on his Facebook page.
The photos caused a stir online with nearly 1,000 people “liking” them.
Poor Kareem Abdul-Jabbar.
All he wanted to do was make fun of Donald Trump and show off his very good speaking abilities.
Instead, he had to wage war with his old nemesis- latex balloons.
At least the night started out well.
RISE NEWS is a grassroots journalism news organization that is working to change the way young people become informed and engaged in public affairs. You can write for us.Photo Credits: Svante Myrick/ FacebookPost Views: 641
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