Miami’s bustling startup community will be centered on Lincoln Road Tuesday night for a talk by VICE Media’s Dan Perry on how to produce an effective content strategy for new businesses.
The event is hosted by Jurnid, a publishing platform startup that connects publishers with top freelance talent. The event will allow people in Miami’s startup and small business ecosystem to ask questions and learn from Perry on best practices to web content.
From Jurnid on what to expect:
“Join Dan Perry and a growing list of game changing Miami based startups for an evening of discussion focused on content strategy. Develop a content strategy for your startup, brand, organization or business that works. Build a more engaged community around your products and services. Learn what current trends are affecting your digital signals and how to cut through the noise of information overload. We focus heavily on Q&A after a very short presentation, so bring your questions!”
Andrew Quarrie, the founder of Jurnid said that the event could be a game changer for some local businesses.
“We want founders and attendees to walk away with answers and insights related to their specific implementation of a content strategy,” Quarrie said. “Since we focus heavily on Q&A, this becomes a forum where we can learn from each other’s experience. Aside from knowledge gained, making peer and media related connections are important to building relationships for the exchange of ideas and more.”
Quarrie said that Perry was picked as the speaker because of his experience leading Vice Media’s expansion across three continents.
“He [Perry] comes with a wealth of knowledge and experience to share,” Quarrie said. “Entrepreneurs, marketers, and anyone in business responsible for developing a content strategy can learn from engaging in this discussion.”
The event will be taking place October 13 from 6:30 PM to 8:00 PM at WeWork co-working space (350 Lincoln Road, Miami Beach, FL 33139).
Quarrie said that there is a shift happening in the digital marketing space, as display ads and traditional SEM style push in advertising are not as effective as the pull of stories that are native to the websites, apps, and various media properties of businesses and brands.
“Organic and native stories perform better for engaging readers, which can help with high quality web traffic, lead generation, and brand loyalty,” Quarrie said. “It is important for startups to tell original stories even while in the early stages of building a product. Drive better engagement with your current and potential customers – pre and post launch – know what resonates with your audience.”
Rise News is a media sponsor of the event.
Rise News readers can attend it for free by using this link for tickets:
Photo Credit: b k/ Flickr (CC By 2.0)
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