Apple Apologizes After Australian Store Asks Black Kids To Leave Over Fear They Would Steal Something

”These guys are … just a bit worried you might steal something…I need to ask you to leave our store.”

Those were the words of a manager of an Apple store in Melbourne, Australia as he was asking a group of six black schoolboys to leave the premises of the tech store.

According to the BBC, the schoolboys believed that the incident was racially motivated and the American tech giant even issued an apology after a video of the encounter was released.

“Inclusion and diversity are among Apple’s core values. We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation,” Apple said in a statement obtained by the BBC. “That applies throughout our company, around the world with no exceptions. We’ve looked into the details of the situation and we apologise to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be.”

The local manager of the Australian also apologized.

The apologies seemed to be enough for at least one of the boys wrongly targeted.

“They apologised, so we’re chilling, no need to take it further,” Mohamed Semra wrote on Facebook according to the Daily Record.

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Cover Photo Credit: matt buchanan/ Flickr (CC By 2.0)

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About the Author
Rich Robinson is the CEO and publisher of Rise News. He is also a journalist and a native of Miami. Robinson graduated from the University of Alabama and can be followed on Twitter @RichRobMiami.
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