Miami Fashion Blogs Rise In Importance As Local Scene Grows

This story was originally published on on June 22, 2015.

By Damian Gordon

Fashion is forever and forever changing.

That reality can make keeping up with the latest a challenge without some serious help.

There are few places in the world where fashion is as prominent as in South Florida, making local fashion blogs a must to visit  since style changes more than our bipolar weather.

Fashion bloggers have made a major impact on the industry and public. Even designers and brands have embraced them in recent years, after realizing their importance. One of them is Maria Tettamanti of Tettamanti’s been on the scene for many years now and is a well seasoned vet in Miami’s growing fashion world.

“Bloggers have an undeniably huge social media presence and they can help spread the word on everything from under-the-radar designers to huge fashion houses,” Tettamanti said. “I know first hand that one blog post/Instagram/tweet can help open doors for a brand and that’s really powerful stuff.”

Of course for many young people in South Florida, the blogs can also be used as a way to learn some tricks about to stretch a dollar and still look good.

Many fashion bloggers have recommended for those on a budget places like H&M or Forever 21, attributing these stores because of their trendy clothes and accessible prices.

Photo Credit: Pancho Gómez/Flickr

Photo Credit: Pancho Gómez/Flickr

Tettamanti said that feminine midi skirts and dresses, off-the-shoulder blouses, floor-skimming maxi dresses, and matchy-matchy tops and bottoms are what’s in right now in South Florida during the summer.

With such a diverse display of cultures in South Florida, it can be a challenge to decide what to wear.

“In Wynwood, you’re going to find a more hipster vibe. Bal Harbour is going to be much more upscale, designer sheek. Miami is super sexy, less is more,” Kelly Saks, fashion stylist and creator of said. “Coral Gables is more preppy and more professional, since it’s in the business district.”

Miami continues to grow closer to becoming more entwined in fashion, as more events seem to take over the city such as Art Basel and Swim Week. With that increased democratization of fashion taking place, many people have turned to knock off goods to keep up.

“Everyone’s Instagram, Facebook or Twitter trying to floss what they have, trying to keep up with the Joneses,” Saks said. “The fashion industry right now has so much to offer at all price points, you don’t need to be buying crappy fake goods.”

“It’s not about the price, it’s all about how you style the look and really how you wear it,” Saks said. “It doesn’t have to cost a thousand dollars to make you look or feel good.”

Cover Photo Credit: acevvvedo/Flickr

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