ICYMI: Apple Unveils 3D Touch
By Kris Mitchell
These days Apple press events happen so regularly you can set your Apple Watches to them. Sept. 9, The Cupertino company announced new gadgets that will surely bring a little joy to any enthusiastic Apple fan. The event introduced new additions for the company’s smartwatch, a 12.9 inch iPad Pro, a new Apple TV model with Siri voice control; a touchpad remote and upgraded models of the iPhone 6 and 6 Plus.
If the timing of Apple annual events are becoming easier to predict then the same can be said for the Apple rumor mills. For months, tech websites reported, with increasing certainty as the Sept. 9 event drew closer. The iPad Pro has been a persistent rumor with some predicting that the larger device would also launch with a stylus to take advantage of its new features. The substantial rumors turned out to be true, which comes as a surprise from one of the world’s most secretive companies. Apple has been having some difficulty keeping details of its production line a secret from scrupulous bloggers and journalists.
The headline new feature of the iPhone 6S is 3D Touch, which allows the touchscreen of the new iPhones to register the pressure of a touch and gives users new dimensions to interact with apps. For example, an iPhone 6S user could hold down on a message in Apple’s Message app and see it at a glance without leaving their current location. But, holding down on the message for longer could bring up the message in full. Apple demonstrated similar technology named Force Touch earlier this year with its new MacBook computer that featured a remodeled touch pad with haptic feedback and pressure sensitivity.
The iPhone 6S includes a 12 MP camera capable of shooting 4K video; a new FaceTime camera with a focus on taking high-quality selfies. The new iPhone is also made of a custom aluminum alloy designed by Apple that the company says is “the strongest [Apple] has ever used in a smartphone.” Given the stories of bendable iPhones that Apple battled since the original iPhone 6’s debut last year there will likely be considerable scrutiny behind the company’s claims.
The Apple TV had its chance to shine today with Apple’s little box getting faster hardware, an all new interface and access to the App Store. There have been stories about Apple failing to gain the licensing permissions that it needed to premiere an all new subscription service rivaling that of current cable providers such as Comcast. Apple has yet to comment on the details of any talks, but the absence of such a subscription service comes as bit of sour news for fans.